YFC - A food truck branding

YFC’s brand needed to feel alive, fun, and instantly recognisable. I developed an identity that turns that energy into visuals people remember.

Close-up of fried chicken with text overlay indicating a food establishment named YFC, established in 2024 in Christchurch, specializing in fried chicken.
Basket of large, golden-brown fried chicken pieces with a busy kitchen in the background, including two people wearing masks preparing food.
Drawing of a cartoon chicken overlaying a person holding a fried chicken drumstick in a basket with red and white checkered paper
Takeout food container with a red band that reads 'Cluckin' good' and features a cartoon chicken wearing sunglasses, placed on a red and white checkered tablecloth.
A person ordering food at a food truck with the text 'Cluck the rules' overlaid on the image.